苹果App Store审核指南中文翻译(最新2013-03-04)

We have lots of kids downloading lots of Apps. Parental controls work great to protect kids, but you have to do your part too. So know that we’re keeping an eye out for the kids.

We have hundreds of thousands of Apps in the App Store. If your App doesn’t do something useful, unique or provide some form of lasting entertainment, it may not be accepted.

If your App looks like it was cobbled together in a few days, or you’re trying to get your first practice App into the store to impress your friends, please brace yourself for rejection. We have lots of serious developers who don’t want their quality Apps to be surrounded by amateur hour.

We will reject Apps for any content or behavior that we believe is over the line. What line, you askWell, as a Supreme Court Justice once said, “I’ll know it when I see it”. And we think that you will also know it when you cross it.

If your App is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps.

If you attempt to cheat the system (for example, by trying to trick the review process, steal data from users, copy another developer’s work, or manipulate the ratings) your Apps will be removed from the store and you will be expelled from the developer program.

This is a living document, and new Apps presenting new questions may result in new rules at any time. Perhaps your App will trigger this.

Terms and conditions

Functionality

Metadata

Location

Push Notifications

Game Center

Advertising

Trademarks and trade dress

Media content

User interface

Purchasing and currencies

Scraping and aggregation

Damage or injury

Personal attacks

Violence

Objectionable content

Privacy

Pornography

Religion, culture, and ethnicity

Contests, sweepstakes, lotteries, raffles, and gambling

Charities and contributions

Legal requirements

Passbook

Kids Category

1.1

As a developer of Apps for the App Store you are bound by the terms of the Program License Agreement (PLA), Human Interface Guidelines (HIG), and any other licenses or contracts between you and Apple. The following rules and examples are intended to assist you in gaining acceptance for your App in the App Store, not to amend or remove provisions from any other agreement.

2.1

Apps that crash will be rejected

2.2

Apps that exhibit bugs will be rejected

2.3

Apps that do not perform as advertised by the developer will be rejected

2.4

Apps that include undocumented or hidden features inconsistent with the description of the App will be rejected

2.5

Apps that use non-public APIs will be rejected

2.6

Apps that read or write data outside its designated container area will be rejected

2.7

Apps that download code in any way or form will be rejected

2.8

Apps that install or launch other executable code will be rejected

2.9

Apps that are “beta”, “demo”, “trial”, or “test” versions will be rejected

2.10

iPhone Apps must also run on iPad without modification, at iPhone resolution, and at 2X iPhone 3GS resolution

2.11

Apps that duplicate Apps already in the App Store may be rejected, particularly if there are many of them, such as fart, burp, flashlight, and Kama Sutra Apps

2.12

Apps that are not very useful, unique, are simply web sites bundled as Apps, or do not provide any lasting entertainment value may be rejected

2.13

Apps that are primarily marketing materials or advertisements will be rejected

2.14

Apps that are intended to provide trick or fake functionality that are not clearly marked as such will be rejected

2.15

Apps larger than 100MB in size will not download over cellular networks (this is automatically prohibited by the App Store)

2.16

Multitasking Apps may only use background services for their intended purposes: VoIP, audio playback, location, task completion, local notifications, etc.

2.17

Apps that browse the web must use the iOS WebKit framework and WebKit Javascript

2.18

Apps that encourage excessive consumption of alcohol or illegal substances, or encourage minors to consume alcohol or smoke cigarettes, will be rejected

2.19

Apps that provide incorrect diagnostic or other inaccurate device data will be rejected

2.20

Developers “spamming” the App Store with many versions of similar Apps will be removed from the iOS Developer Program

2.21

Apps that are simply a song or movie should be submitted to the iTunes store. Apps that are simply a book should be submitted to the iBooks Store

2.22

Apps that arbitrarily restrict which users may use the App, such as by location or carrier, may be rejected

2.23

Apps must follow the iOS Data Storage Guidelines or they will be rejected

2.24

Apps that are offered in Newsstand must comply with schedules 1, 2 and 3 of the Program License Agreement or they will be rejected

2.25

Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected, unless designed for a specific approved need (e.g. health management, aviation, accessibility, etc.) or which provide significant added value for a specific group of customers

3.1

Apps or metadata that mentions the name of any other mobile platform will be rejected

3.2

Apps with placeholder text will be rejected

3.3

Apps with names, descriptions, or screenshots not relevant to the App content and functionality will be rejected

3.4

App names in iTunes Connect and as displayed on a device should be similar, so as not to cause confusion

3.5

Small and large App icons should be similar, so as to not to cause confusion

3.6

Apps with App icons and screenshots that do not adhere to the 4+ age rating will be rejected

3.7

Apps with Category and Genre selections that are not appropriate for the App content will be rejected

3.8

Developers are responsible for assigning appropriate ratings to their Apps. Inappropriate ratings may be changed/deleted by Apple

3.9

Developers are responsible for assigning appropriate keywords for their Apps. Inappropriate keywords may be changed/deleted by Apple

3.10

Developers who attempt to manipulate or cheat the user reviews or chart ranking in the App Store with fake or paid reviews, or any other inappropriate methods will be removed from the iOS Developer Program

3.11

Apps that recommend that users restart their iOS device prior to installation or launch may be rejected

3.12

Apps should have all included URLs fully functional when you submit it for review, such as support and privacy policy URLs

4.1

Apps that do not notify and obtain user consent before collecting, transmitting, or using location data will be rejected